Made in India, Made for Moms: Our Slow Fashion Approach

Made in India, Made for Moms: Our Slow Fashion Approach

Fast fashion doesn’t belong in motherhood. At Story of Mom, we take a different path—one rooted in maternity slow fashion in India. We believe new moms deserve more than just quick fixes and trend-driven designs. They deserve intention.

Slow fashion is about creating clothing that lasts—through pregnancies, postpartum days, and every messy, magical moment in between. We use double gauze cotton not only for its softness and breathability, but because it’s a fabric that supports your body and our planet.

Each piece in our collection is made in India, in small batches, by artisans who understand the value of detail. We don’t overproduce. We don’t chase trends. We design for real moms living real lives.

Our slow fashion promise includes:

  • Timeless styles you’ll wear beyond the maternity phase

  • High-quality fabrics that grow softer with use

  • Local production that supports Indian makers and families

We launched with just a few pieces—not because we had to, but because we wanted to focus on doing them really well. That’s the heart of slow fashion: depth over volume.

By choosing our pieces, you’re choosing:

  • Clothing that’s gentle on your postpartum body

  • Ethical production and reduced waste

  • A wardrobe that grows with you, not out of you

In a world that tells moms to bounce back fast and move on, we offer something slower, softer, and rooted in care. Because comfort, sustainability, and beauty shouldn’t be optional.

This is maternity slow fashion in India, and it starts with you.