There’s something missing in the world of maternity wear in India—a sense of quiet confidence, comfort, and modern Indian softness. Too many maternity brands focus only on oversized cuts or awkward feeding panels. Others mimic Western trends that don’t work for our climate or culture.
That’s where Story of Mom comes in.
We launched this brand with a simple mission: to design clothing that respects the Indian mom’s full journey. Not just the pregnancy phase. Not just a few days in the hospital. But the whole, messy, beautiful story—from bump to baby to beyond.
Our entire collection is made from double gauze cotton, a natural fabric that’s soft, breathable, and built for India’s climate. It feels light and airy even in sticky summer months, making it ideal for both pregnancy and postpartum. It doesn’t cling to your skin, doesn’t need ironing, and only gets softer with each wash.
But we didn’t stop at fabric. We’ve built each silhouette around your daily needs. Our short dresses can be worn at home, to a café, or during a visit from relatives. Our front-open shirt sets are made for easy nursing and lounging—without looking like pajamas. Our robe was designed for that beautiful in-between space where you're up all night feeding but still want to feel put-together the next morning.
What makes our maternity wear in India unique is that we didn’t start with fashion. We started with feeling. How does it feel to live in your body right now? What kind of softness do you need? What kind of design gives you room to breathe, to feed, to sit cross-legged without adjusting your waistband?
Our pieces are also intentional in quantity. We didn’t release hundreds of styles. We launched a capsule—because we believe in doing fewer things, better. Our pricing is transparent. Our sizing is thoughtful. And our stitching is done right here in India, with care.
For too long, Indian moms have had to choose between style and comfort, between Western or outdated. We're here to offer a third path: maternity wear that reflects your strength, softness, and identity as a woman and a mother.
This isn’t just clothing. It’s a love letter to Indian moms—to the quiet strength behind every bedtime, every feed, every milestone.
Welcome to Story of Mom. Let’s rewrite what maternity wear in India can feel like.
